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& clients. All Rights Reserved. |
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Campaign Site & TV Commercial
Client Nike
Agency Framfab
View Project http://www.foryoutojudge.com/nikefootball/wc06shell/index.html
Role Art Direction, Animation, Video Editing
Videos The Making Of / US Commercial / Curler / Strike
Description
Nike's most technically advanced football boot to-date, the T90 Laser, required an ambitious online presentation that would capture the attention and imagination of media-savvy, football-crazy teens across Europe.
Employing a striking color palate of aggressive yellow and contrasting black and white, we created a product experience unlike any attempted before. Utilizing six Weisscam digital video cameras shooting at 950 frames per second, we allowed users to discover the raw physicality and artistry that goes into every strike. In addition, product features were displayed in ultimate detail within a platform that offers seamless interaction. |
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Campaign Site & TV Commercial
Client Nike
Agency Framfab
View Project http://www.foryoutojudge.com/nikefootball/wc06shell/index.html
Role Art Direction, Animation, Video Editing
Videos The Making Of / US Commercial / Curler / Strike
Description
Nike's most technically advanced football boot to-date, the T90 Laser, required an ambitious online presentation that would capture the attention and imagination of media-savvy, football-crazy teens across Europe.
Employing a striking color palate of aggressive yellow and contrasting black and white, we created a product experience unlike any attempted before. Utilizing six Weisscam digital video cameras shooting at 950 frames per second, we allowed users to discover the raw physicality and artistry that goes into every strike. In addition, product features were displayed in ultimate detail within a platform that offers seamless interaction. |
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Campaign Site
Client Nike
Agency Framfab
View Project http://www.foryoutojudge.com/nikefootball/wc06shell/index.html
Role Art Direction, Animation, Video Editing
Description
Following The Perfect Kick, users were invited to download a T90 target and show of their abilities on nikefootball.com. Thousand of users uploaded their videos joining worldclass football players like Wayne Rooney and Florent Malouda to form a huge video gallery of accuracy and power. |
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Campaign Site
Client Nike
Agency Framfab
View Project http://www.foryoutojudge.com/nikefootball/wc06shell/index.html
Role Art Direction
Description
For the third chapter in the T90 campaign, the Nike Football website was taken over by the Dirty Sanchez crew. Following the takeover they went on to challenge 4 of the best european football players to a target practice where the target where of course, themselves. |
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Campaign Site
Client Nike
Agency Framfab
Role Animation
Description
The Nike Football online store looked like this back in the day! |
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